An intellegent billboard has been launched in Germany by pet food company Grenata which dishes out treats to the dogs of tech savvy pet owners.
If someone stops in front of the billboard, and checks in on popular location-based social networking app Foursquare, the machine inside the billboard will dispense a small sample of the companies' dog treats. Check ins are recorded by a remote server which then communicates with a black box inside the billboard, prompting it to release the sample.
A very clever piece of marketing that dog owners, not forgetting the dogs themselves, are sure to appreciate!
Oddly, there is more pet billboard news, with St. Louis Blues star David Backes and White Sox pitcher Mark Buehrle helping launch a pet adoption billboard. Despite being outwith their territory, it's an initiative I'm sure the RSPCA here in the UK would approve and take note of
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